New media is a type of media that has characteristics in the communication process; another term for new media is digital media. An interesting aspect of this media is that it has various benefits, as it can be used not only as a communication tool but also to develop local, national, and international economies. Currently, it is a phenomenon that most people around the world use new media to develop business systems. The theory of technological determinism explains that technology shapes how individuals think, behave, and prompts people to move from one technology to another. If we refuse to follow the development of technological systems, then new media is merely a communication tool. Therefore, it is important to have training on how to effectively utilize these media, especially at the level of students at SMK Muhammadiyah Parakan Tanggerang Selatan, who have a lot of creativity that can be marketed in public spaces. Based on the problems that have occurred, there needs to be an effort to provide knowledge to students about the urgency of utilizing new media. The method that can be implemented to address this issue is to hold a socialization event for the school principals and the teaching staff in the environment, as well as providing materials on digital marketing communication. Socialization will be carried out by providing materials in the form of presentation techniques, the use of symbolic language, and other concepts through PowerPoint. This material will be presented by an implementation team consisting of students from the communication science study program. The aim of this exercise is to allow students to practice and apply what they have received and understood.