G
GlobalRiset
Portal Indeksasi Jurnal

THE EFFECT OF SOCIAL MEDIA ON PUBLIC TRUST IN GOVERNMENT INSTITUTIONS

Slavina, Nagita, Slavina, Nagita, Naili Ni’matul Maula, Tahsya Ilfina, Dwi Novaria Misidawati
Abstrak

In the digital age, social media has become the primary means of communication used by governments to disseminate information, increase transparency, and strengthen interaction with the public. However, the emergence of infodemics and the spread of fake news have also reduced public trust in government institutions, especially during and after the Covid-19 pandemic. This study uses a literature review method with a descriptive qualitative approach to examine the influence of social media on public trust in government institutions in the post-pandemic context and ahead of the 2024 elections. The results show that the use of social media by the government can improve the quality of public communication, build a positive image, and encourage public participation. However, challenges such as hoaxes, disinformation, and low digital literacy worsen public perception and hinder the effectiveness of government communication. Thus, a more adaptive, transparent, and responsive digital communication strategy is needed, including strengthening digital literacy, collaborating with independent media, and presenting accurate and easy-to-understand content, in order to restore public trust.

Penerbit
CV Ruang Publikasi Ilmiah
Halaman
2500-2510
Kata kunci
media social; public trust; government; infodemic; hoax; digital comunication; media sosial; kepercayaan publik; pemerintah; infodemi; hoaks; komunikasi digital
E-ISSN
3089-0128
Unduh PDF di penerbit Lihat di situs jurnal