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The #Kaburajadulu Trend: Between Criticism of Social Issues and the Decline of Patriotism Among Gen Z Indonesians

Tunnisa, Nur Faizza, Tunnisa, Nur Faizza, Febriani, Luna, Herza
Abstrak

This study aims to analyze the perspectives of Generation Z in interpreting the #KaburAjaDulu trend on social media and its implications for the government, using Post-subcultural theory (lifestyle and neo-tribes) and the concept of Clicktivism as research analysis tools. The research method used is qualitative with a netnographic approach. The findings show that there are 7 key actors that drive the virality of the #KaburAjaDulu trend. Then, the virality process of the #KaburAjaDulu trend occurs through three stages of clicktivism: spreading awareness and advocacy, organization and mobilization, and action and reaction. Furthermore, the #KaburAjaDulu trend is interpreted by Generation Z as a form of active digital resistance that is socio-economic and socio-political. In addition, the #KaburAjaDulu trend is an expression of a rational lifestyle as well as a form of sensibility and flexibility in opposing the culture of the dominant group. The #KaburAjaDulu hashtag also reflects social criticism of the government's political behavior, the formation of a new belief to improve and contribute to Indonesia, not necessarily from within the country. In addition, this hashtag was effective in attracting the government's attention with the emergence of a counter-hashtag #PergiMigranPulangJuragan.

Penerbit
CV Ruang Publikasi Ilmiah
Kata kunci
Trend, #KaburAjaDulu, Generation Z, Patriotism,; tren, #kaburajadulu, generasi z, patriotisme
E-ISSN
3089-0128
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