Micro, Small, and Medium Enterprises (MSMEs) play a significant role in Indonesia's Gross Domestic Product (GDP) and employment absorption. However, MSMEs often encounter difficulties in boosting sales amid intense competition, particularly when it comes to effective marketing strategies such as pricing and promotional efforts. Additionally, the increasing awareness among Muslim consumers regarding halal products has made halal certification a critical factor influencing purchasing decisions. This study aims to examine the impact of price and promotion on MSME product sales, with halal certification serving as a moderating variable. This quantitative research employed a Likert scale questionnaire for data collection and Partial Least Squares (PLS) for data analysis. The findings reveal that price does not significantly affect product sales, with a P-value of 0.312 > 0.05, indicating that price fluctuations are not the primary determinant of sales. On the other hand, promotion has a significant impact on product sales, with a P-value of 0.000 < 0.05, demonstrating that promotional activities can directly lead to an increase in sales. However, halal certification does not moderate the relationship between price and sales, with a P-value of 0.202 > 0.05, nor does it moderate the relationship between promotion and product sales, with a P-value of 0.469 > 0.05.