This research is motivated by the unique phenomenon in the Magangan Kulon alley, Yogyakarta, where the exclusivity of traditional leather puppet art meets the dynamics of the tourism industry. The objective of this study is to analyze the impression management strategies constructed by puppet craftsmen through their performative skills in front of tourists. The method employed is non-participant observation with a descriptive-interpretative approach based on Erving Goffman's Dramatury theory. The results indicate that the puppet-carving activity has transformed into a performative space involving four main elements: dramatic realization through technical demonstrations, idealization of the "guardian of tradition" persona, maintenance of expressive control to ensure situational stability, and front-stage management through setting and physical appearance. In conclusion, impression management in Magangan Kulon is a complex social practice that integrates technical craft skills with social role-playing to build cultural authority. This research recommends strengthening cultural literacy for craftsmen to ensure that the philosophical narratives delivered remain consistent and educational, as well as designing more ergonomic production spaces without diminishing the impression of traditional authenticity for visitors.