The Negotation of identity among Generation Z university students (born 1997-2012) withn TikTok’ For You Page (FYP) lifestyle content constitutes the central focus of this study. A systematic literature review was employe thought the examination of 18 peer-reviewed publications issued between 20019 an 2024. Informed mainly by Stuart Hall’s theory of identity algorithm as a sociotechnical mechanism that not only mirrors users’ self-understanding but also actively influences its formation. The review revealed three reccurring tendencies. First, aspirational mimicry describes student’s efforts to imitate influencer lifestyles in order to contruct preferred self-images. Second, community anchoring refers to the role of TikTok niche subcultures ambivalence reflects user’s deliberate management of content presentation to adderss diverse and at times conflicting audience expectations. Thes findings extend contemporary communication scholarship on digital identity by indicating that TikTok’s algorithmic direcly in shaping identity contruction processes. The discussion also highlights implications for media literacy education and directions for subsequent empirical inquiry.