Students success in running a business is determined not only by capital and technical skills, but also by their mindset. This study aims to analyze the role of a growth mindset in developing students’ business creativity. The study employs a qualitative approach through literature review and semi-structured interviews with three students from the Indonesia University of Education who are currently running businesses. Data were analyzed using thematic analysis by linking interview results and literature review findings. The results indicate that students with a growth mindset believe entrepreneurial abilities can be developed through learning and experience. They tend to view failure as a means of evaluation, are open to criticism, dare to try new strategies, and continuously learn to foster innovation. Furthermore, competitors’ success is seen as motivation for growth, while resource constraints actually spur the creation of creative solutions. These findings suggest that business creativity is not an innate talent but a skill that can be developed through experience, learning, and the courage to act. Therefore, fostering a growth mindset should be an integral part of entrepreneurship education in higher education.