Analisis Etika Komentar Pengguna Tiktok: Perspektif Etika Komunikasi di Dunia Digital

Abstrak

The rapid growth of TikTok has transformed the way people communicate in the digital era. However, unethical comments such as insults, hate speech, provocation, and body shaming are still commonly found on the platform. This study aims to analyze the communication ethics of TikTok users and their impact on social media interactions. This research employs a qualitative method with a literature study approach. The data were collected from journals, books, scientific articles, and observations of comment sections on TikTok. The findings indicate that unethical comments are influenced by user anonymity, a lack of empathy, uncontrolled emotions, and the influence of the digital environment. In conclusion, digital communication ethics play a crucial role in creating healthy, safe, and respectful interactions. Social media users need to develop awareness, empathy, and a sense of responsibility when posting comments.

Penerbit
CV Ruang Publikasi Ilmiah
Sitasi
0 (OpenAlex)
Kata kunci
Digital communication ethics, TikTok, user comments, social media; Etika komunikasi digital, TikTok, komentar pengguna, media sosial
E-ISSN
3089-0128
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